Saturday, March 22, 2014

Love it or Leave it...Sephora Upside Down Mascara!

It's been awhile since we've found a product worthy of a "Love it or Leave it" post. While perusing through Sephora's website we found the new Sephora Collection Upside Down Mascara. Upside what?? Now we haven't seen this in person, but we couldn't wait to show it to you guys and get your opinions. So here's the latest in mascara technology.

$22.00 USD

What it is:
An innovative double-brush mascara for three looks in one.

What it does:
This must-have double-brush mascara enables you to create volume, length, curl, and definition. For ultimate volume, use the open wand by placing lashes between the upper and lower mascara brush to coat each lash with 360° of volumizing pigment. To achieve a wide eyed, long lash look, use the dual brush closed for maximized delivery. Create defined lower lashes with the closed mascara brush. Feeling bold? Use all three techniques together for a maximized lash effect.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Suggested Usage:
-The mascara comes in a case with a temporary cap. When using for the first time, remove the cap and replace it with the double-brush provided in the case.
-You may then discard the temporary cap.
-For volume: Twist the cap to reveal the separated dual brush. Gently place upper lashes between the upper and lower mascara wands and “sandwich” brush together sweeping brush in an upward motion.
-For length and curl: Swipe lashes from root to tip with closed double brush. Make sure when the cap is removed from the mascara vial, it includes the second ring that keeps the dual brush closed and easier to use.
-For defined lower lashes: Wiggle brush across lower lashline when dual brush is closed.

SEPHORA COLLECTION - Upside Down Mascara
So what do you guys say? A fun new tool to help you get those luscious lashes or is it too much trouble? It looks like it could be fun to try, but is it too gimmicky? You tell us! Do you love this idea? Or should we kick this to the curb and just leave it?



  1. this look and sound like a amazing product. To bad I don't have a sephora by me to go buy it. To give it a try.

  2. How weird! I don't think I'd be brave enough to give this one a try, to be honest.

  3. I watched a youtube video from one of my fave youtubers last night. She did a does this thing really work video. It seems like too much of the mascara gets stuck inbetween the two brushes when it is inserted into the tube so it's really goopy. Also it's really hard not to get mascara on your eye lid. Also it took a lot longer to put on than normal. Do we really need to add more time to our makeup routines ... lol

  4. I am very intrigued.. and secretly hoping you buy it to give us the full review! :)

  5. I don't know about this! I would try it out if it were a bit cheaper, but $22 seems pretty pricey, and it's even more here in Canada!



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